Why is relying exclusively on Amazon's marketplace a risky strategy for brands?
Replied bySean Henry
Co-founder & CEO at Stord
Niche: eCommerce
Revenue: Approx. $12 Million/month
Location: Atlanta, Georgia, United States
Started: 2015
Marketplaces disintermediate you from your customer. You lose margin, you do not get customer data, and you cannot build a branded relationship. Additionally, when customers search for your product, Amazon displays ads for your competitors, funding your own competition.
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