You formed Unleashed Games following the tragic loss of your Blizzard colleague Travis Day. What is the social mission driving the company?

Irena Pereira
Replied byIrena Pereira

Founder & CEO at Unleashed Games

Niche: Technology
Revenue: Pre-Revenue/month
Location: Pawtucket, Rhode Island, USA
Started: 2022

My former World of Warcraft teammate Travis Day had been candidly discussing his struggles with ADHD, mental health, and his desire to help young people before he tragically took his own life in 2022. At his memorial, several of us from the original Blizzard team reunited and recognized that modern society is suffering from a devastating loneliness epidemic. We are more digitally connected than ever, yet profoundly isolated. We realized that cooperative multiplayer games are the most potent engines for relationship formation ever invented. We founded Unleashed Games with the explicit mission to build joyful games where cooperation is the sole win condition.

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