You started your media network in a former hip-hop studio in downtown Chicago. What drove you to build a direct-to-consumer media empire?

Tom Sosnoff
Replied byTom Sosnoff

Co-founder & CEO at Lossdog

Niche: Finance
Revenue: Pre-Revenue/month
Location: Chicago, Illinois, USA
Started: 2025

When we sold thinkorswim, we had disrupted retail brokerage technology and trading commissions, but financial television remained completely broken. Watching traditional networks like CNBC or Bloomberg drove me crazy because they featured the same repetitive analysts offering generic advice. We rented a defunct hip-hop recording studio in downtown Chicago without knowing anything about broadcasting. Within two years, we turned it into the largest digital financial media network in the world. Our mission has always been to eliminate financial illiteracy by delivering transparent, entertaining, and mathematically grounded market commentary.

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