Beyond movies, what other experiences are you exploring to draw people into theaters?
Replied byGreg Marcus
President & CEO, The Marcus Corporation at The Marcus Corporation
Niche: Retail, Production
Revenue: $1M+/month
Location: USA
Started: 2015 or
We are leaning into alternative content. Concert films, comedy specials, big sports games, special events. Watching a Packer game on a giant screen is very different from the couch. The long-term goal is that people think of us as a place for big shared moments, not only for traditional movie releases.
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