What does your role as creative director of the New York Knicks actually involve?
Founder, CEO & Creative Director at Kith
I meet with the team and we discuss the aesthetics, the digital content, what it looks like, what it feels like, and we discuss emotion. I apply the same lens I apply to Kith. The Knicks represent for the city everything I feel New York is about. Growing up with the 90s team, Mason, Starks, Ewing, Oakley, that was everything. And everything you love when you are a kid you will love for the rest of your life. I have been with them since way before they were good. When the Knicks are good the city is great. Winning the 2026 championship was the pinnacle. For me personally outside of having my two daughters there may not be a better moment.
This answer is part of a full interview with Ronnie Fieg, Founder, CEO & Creative Director at Kith.
Found this insight valuable? Share it with your network to help others learn from Ronnie Fieg's experience.
Cite This Answer
Use this answer in your research, article, or academic work