Did you always believe the UFC could become what it is today?

Dana White
Replied byDana White

President and CEO at Ultimate Fighting Championship

Niche: Sports
Revenue: $100M+/month
Location: Las Vegas, Nevada, USA
Started: 1993

Absolutely. I always believed the sport had massive potential. We went from struggling to get on television to signing multi-billion-dollar media deals. The journey took years, but I always believed mixed martial arts could become a mainstream global sport and that I would be part of making it happen.

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