What was the breakthrough moment for the UFC?

Dana White
Replied byDana White

President and CEO at Ultimate Fighting Championship

Niche: Sports
Revenue: $100M+/month
Location: Las Vegas, Nevada, USA
Started: 1993

The Ultimate Fighter finale featuring Forrest Griffin and Stephan Bonnar changed everything. The energy in that building was unbelievable. That night I realized the sport was going to succeed somewhere, regardless of what happened with television negotiations.

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