Family offices often have only 5% in private credit. Do you see that growing?
Replied byMarc Rowan
CEO & Co-Founder at Apollo Global Management
Niche: Finance, Investment, Technology
Revenue: $1M+/month
Location: USA
Started: 1990
Yes, but not dramatically. Maybe 5–10% in below-investment-grade credit. What matters more is within the 60/40 allocation: how much of that 60 or 40 is private vs public. For long-term investors, more private makes sense.
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