How can business owners identify when their customer retention model is broken?
Replied byAlex Hormozi
Founder & Managing Partner at Acquisition
Niche: Finance
Revenue: Not Publicly Disclosed/month
Location: Las Vegas, Nevada, United States
Started: 2020
If you must double your customer acquisition velocity every year just to increase revenue, your product or service is not sticky enough. Before trying to scale sales, you must solve the retention problem first to ensure the revenue stays in the business.
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