Why is customer retention more valuable than customer acquisition for long-term growth?
Replied byAlex Hormozi
Founder & Managing Partner at Acquisition
Niche: Finance
Revenue: Not Publicly Disclosed/month
Location: Las Vegas, Nevada, United States
Started: 2020
If every customer stays, your business will grow whenever you sign a new one. A company that loses all its customers must continually spend massive amounts of capital on customer acquisition just to stay flat, compressing its bottom-line margins.
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