How did you manage the transition when ChatGPT made basic formula generation a commoditized feature?

Agnese Jaunošāne
Replied byAgnese Jaunošāne

Co-Founder & CEO at Ajelix

Niche: SaaS
Revenue: Approx. USD 65,000/month
Location: Riga, Latvia
Started: 2022

When frontier foundational models became widely accessible, simple formula generation turned into an industry commodity overnight. Instead of defending an obsolete feature, we immediately evolved into multi-step script automation and data visualization dashboards. We recognized that users do not merely want isolated formulas; they require integrated workflow environments that connect disparate data sources and deliver actionable business reporting instantly.

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