How did you transition from being a personal brand to a global activewear company?
Replied byKrissy Cela
Founder & Creative Director at Oner Active
Niche: Health & Wellness
Revenue: Approx. 16.6 Million USD/month
Location: London, United Kingdom
Started: 2020
We pivoted by shifting our marketing away from social media influencers to global campaigns, such as partnering with Lori Harvey for Sunset Boulevard billboards. We also committed to ten-year leases for physical stores in New York and Los Angeles to show that the brand is built to stay.
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