How did you win during tough markets like COVID?

Sam Stoffel
Replied bySam Stoffel

Founder & CEO at Subspot

Niche: SaaS, Edu, Finance, Technology
Revenue: $500K–$1M/month
Location: UK
Started: 2014

I kept testing and doubled down on ads when competitors pulled back. I also added a £1,000 up front product (from £20/month). It became 50% of the business because I wasn’t afraid to experiment.

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