How did your background in clinical psychology and statistics influence Capital One's testing model?
Replied byNigel Morris
Co-founder & Managing Partner at QED Investors
Niche: Finance
Revenue: Not Publicly Disclosed/month
Location: Alexandria, Virginia, United States
Started: 2007
I became disillusioned with historical psychology because it felt more like philosophy than empirical science. I pivoted to statistics and experimental design. We realized that in a credit card business with millions of customers, we could treat every variable as an empirical test, utilizing A/B testing to observe consumer behavior.
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