How do Bentley and Porsche utilize the same vehicle skeleton while remaining distinct?
Replied byDr. Frank-Steffen Walliser
Chairman & CEO at Bentley Motors
Niche: Production
Revenue: Approx. 240 Million USD/month
Location: Crewe, England, United Kingdom
Started: 1919
Modern software and calibration define a car's character far more than the underlying hardware. We make minor hardware adjustments to dampers and roll bars, but the primary distinction is driven by software. Everything on the vehicle's surface is customized to deliver a unique brand experience.
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