How do you recognize when your product-market fit is slipping?
Founder & CEO at Superhuman
It is not a binary condition and it is not permanent. Two main forces erode it over time. The first is audience drift. As you grow, you encounter less passionate users who are further from the ideal early adopter, and your product-market fit score will naturally come down for those people. The second is structural industry change. If a wave like generative AI redefines your category and you do not respond, you can lose fit even among your existing users. We measure it with the question of how would you feel if the product went away, and we watch whether that percentage is trending up or down.
This answer is part of a full interview with Rahul Vohra, Founder & CEO at Superhuman.
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