How do you think AI will change advertising agencies?
Replied byRory Sutherland
Vice Chairman at Ogilvy UK
Niche: Marketing
Revenue: Estimated $2B+ USD/month
Location: London, United Kingdom
Started: 1948
AI will reduce production costs dramatically. As a result, agencies may need to rethink how they operate. Instead of waiting for clients to request ideas, future creative businesses may produce great campaigns independently and then sell them to brands that want to use them.
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