How do you think AI will change advertising agencies?
Replied byRory Sutherland
Vice Chairman at Ogilvy UK
Niche: Marketing
Revenue: Estimated $2B+ USD/month
Location: London, United Kingdom
Started: 1948
AI will reduce production costs dramatically. As a result, agencies may need to rethink how they operate. Instead of waiting for clients to request ideas, future creative businesses may produce great campaigns independently and then sell them to brands that want to use them.
0
From the Full Interview
This answer is part of a full interview with Rory Sutherland, Vice Chairman at Ogilvy UK.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Rory Sutherland's experience.
Cite This Answer
Use this answer in your research, article, or academic work
Related Answers
What concerns you most about the future of AI?
By Rory Sutherland
Marketing
Estimated $2B+ USD/mo
Why do large companies struggle with innovation?
By Rory Sutherland
Marketing
Estimated $2B+ USD/mo
How can businesses misuse AI?
By Rory Sutherland
Marketing
Estimated $2B+ USD/mo
Why do incentives matter so much in business?
By Rory Sutherland
Marketing
Estimated $2B+ USD/mo
What is one mistake companies make when measuring performance?
By Rory Sutherland
Marketing
Estimated $2B+ USD/mo
Why do you believe bonuses can sometimes hurt performance?
By Rory Sutherland
Marketing
Estimated $2B+ USD/mo
How has the internet changed competition?
By Rory Sutherland
Marketing
Estimated $2B+ USD/mo