What is the biggest lie about building a personal brand online today?
Replied byCaleb Ralston
Founder & CEO at Ralston
Niche: Marketing
Revenue: $10K–$50K/mo
Location: Bellingham, Washington, USA
Started: 2024
The biggest lie is that all views or all attention is good attention. In a world where the industry is obsessed with going viral, people end up building audiences they cannot transact on. You can have millions of followers and make zero money, or you can have a highly targeted audience and build a massive business.
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