What concerns you most about the future of AI?
Replied byRory Sutherland
Vice Chairman at Ogilvy UK
Niche: Marketing
Revenue: Estimated $2B+ USD/month
Location: London, United Kingdom
Started: 1948
The biggest risk may not come from AI itself but from the people deploying it. Many companies are selling AI internally as a cost-cutting tool instead of using it to create new opportunities, products, and value. That approach could damage innovation and create long-term problems for businesses and employees.
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