How has Netflix helped cross-border content, like Bollywood movies, find global audiences?
Replied byTed Sarandos
Co-CEO at Netflix
Niche: Technology
Revenue: $3.75B/mo
Location: Los Gatos, California, USA
Started: 1997
By using our personalization algorithms, we can confidently present foreign-language content to viewers in other countries. For example, the Indian film Dhurandhar became the most-watched non-English movie on Netflix globally this year, showing how high-quality local storytelling can easily cross international borders.
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