How important is short-form content for long-term growth?

Luca Martini
Replied byLuca Martini

Founder & CEO at Lenostube

Niche: Marketing, Agencies, SEO, eCommerce, Production
Revenue: $10K–$50K/month
Location: Italy
Started: 2015

Short-form and long-form are two different beasts. The audience you gain from Shorts won't always care about your long-form content. So it's not a must-have, but it's a good bonus. Shorts can bring in subscribers fast and create momentum. But if you're focused on long form, those subscribers might not stick around. So it depends do you want quick reach, or deeper engagement with fewer people? Ideally, you balance both, but know what you're aiming for.

0
From the Full Interview

This answer is part of a full interview with Luca Martini, Founder & CEO at Lenostube.

Share this Answer

Found this insight valuable? Share it with your network to help others learn from Luca Martini's experience.

Related Answers

No related answers found.