How much should retail investors allocate to private markets?

Marc Rowan
Replied byMarc Rowan

CEO & Co-Founder at Apollo Global Management

Niche: Finance, Investment, Technology
Revenue: $1M+/month
Location: USA
Started: 1990

For diversification and compounding, even 1–2% better returns change retirement outcomes by 50–100% over decades. If you don’t need daily liquidity, private can be as reasonable as public. It’s not about labels but about risk, reward, and liquidity.

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