How would you define the distinction between taste and style, and why is it important for building a lasting brand?

Taste and style are the two most important words in our world. My taste has always been the same in terms of what I like, but my style has evolved as I have gotten older. Taste is unique to people but if your taste can be swayed by what you see on social or by external influence then you do not have a strong point of view and your brand will not be consistent. Style is how you express taste in a given moment of your life. The consistency of taste over time is what makes a brand easy to grow with. People can see that I work on product I love and that I have not chased what was fashionable.