Many people still think culture work is soft or mushy. How did you answer the cynics?
Replied byGarry Ridge
Chairman Emeritus, Former CEO & Founder of The Learning Moment at WD-40 Company
Niche: Retail, Production
Revenue: $1M+/month
Location: USA
Started: 2015 or
Culture is not soft. If it were easy, we would not see 70% disengagement. I point to numbers: market cap grew from about $300 million to $3.6 billion, engagement over 90%, no layoffs in downturns, more countries. Belonging and trust drove performance; ignore culture and you pay in results and talent.
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