What advice do you have for executives who want to build authentic brands?
Replied byJake Karls
Co-founder & Chief Rainmaker at Mid-Day Squares
Niche: Retail
Revenue: Approx. 3.16 Million USD/month
Location: Montreal, Quebec, Canada
Started: 2018
Executives should encourage their teams to share their personal stories on social media. We crave authenticity, and consumers connect with humans, not polished corporate logos. When your team shows up as their kind, authentic selves, they build deep trust and turn customers into passionate fans of your brand.
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