What are you building toward with Kith in the next 18 to 20 years?

I want to expand what it is that we do into areas that people in my position would not even dare to think about. Ivy is the start of that. It is the beginning of trying to change human behavior and have a positive impact on people's lives. From there I am thinking about a membership club where the impact we had would change people's lives in the way that the best hospitality experiences do. Hospitality is a passion of mine right now but I am speaking about other avenues too that I am in the middle of ideating. The brand is my life and the end point is when I die. I have dreams of so many different things in lifestyle and human behavior. I just want to keep pushing everything forward in a way that maximizes the potential but does so tastefully.