What exactly is Instinct and what makes it different from every other AI product out there?

I run Instinct. It is a new company I started about a year ago and we are building a personal assistant. I am not going to spice it up because it really is just a personal assistant. The thing that has enabled us to gain quite a bit of traction early is it just works. It works in the way that we have all really been waiting for AI to act for us. There is no new app. This is not a new tool. It is a new experience. It has a phone and a computer. You can text it. You can call it. It can call you too. It has its own email address. The whole nature of it is that there should not be any new application needed to interact with AI. It should have the social intelligence to act with you just like we do with other people.