What is the business model and why have you chosen not to monetize through ads or subscriptions?

We do not want Instinct to influence user behavior in ways that are not aligned with what the user actually wants. That sounds obvious but think about what it really means when your agent is potentially smarter than you socially and intellectually. In a world where that agent is getting paid by a brand to subtly push you toward a purchase you might not want, you have a very dangerous product. That is the business model of Google, TikTok, Instagram, and most of the major platforms. If you are not paying, you are the product. We do not want to build that reality. Instead, there is already over a billion dollars a year in transaction volume flowing through the platform. The natural model is a transaction take rate, similar to Apple Pay for users who get a great free experience, while the merchants and services on the other side pay to be part of the distribution. Fifty percent of our transaction volume right now is travel alone and travel has some of the highest take rates in any industry.