What is your approach to entering new categories beyond vacuums?
Replied byJames Dyson
Founder, Dyson at Dyson
Niche: Technology, Production, Retail
Revenue: $1M+/month
Location: Singapore
Started: 2015 or
Dyson looks for adjacency: the same engineering principles applied to a new problem, like airflow, motors, filtration, acoustics, and ergonomics.
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