Why did you decide to build your own manufacturing plant rather than outsourcing?

Jake Karls
Replied byJake Karls

Co-founder & Chief Rainmaker at Mid-Day Squares

Niche: Retail
Revenue: Approx. 3.16 Million USD/month
Location: Montreal, Quebec, Canada
Started: 2018

We visited over twenty co-manufacturers, and they all stated our textured kitchen recipe was too difficult to replicate at scale. Building our own plant required raising millions in venture capital and government debt, but vertical integration gives us complete control over innovation and yields much stronger gross margins.

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