What is your brand power ratio and why does it matter?
Replied byRyan Serhant
Founder and CEO, SERHANT. at SERHANT.
Niche: AI, Production, Agencies, Creators, Technology
Revenue: $1M+/month
Location: USA
Started: 2020
Because we raised money, we have a board and we track how much demand comes to us organically from the brand. That means no spend and often a CAC of zero. Most brokerages buy revenue, and some lose money doing it. We earn it because the brand pulls customers in without paid acquisition.
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