Who is the Kith customer and how do you think through the brand's audience?

It is me. The point of view has always been me. Every single footwear project, 2,200 styles over 15 years, I worked on every single one. What has been the hardest part of our business to replicate is that lens. I never phoned in anything in footwear. Never. And because of that consistency there is a red thread through everything people see from the brand. My 14-year-old nephew loves it. A 45-year-old guy has 9,000 points on our loyalty program. The brand was always meant to be a welcoming space for people who know the difference between great and good. That is all it is.