What is your framework for deciding what to say on camera versus what stays off camera given your brand deals?

Drew Desbordes
Replied byDrew Desbordes

Founder & CEO at 4Lifers Entertainment

Niche: Creators
Revenue: Not Publicly Disclosed/month
Location: Atlanta, Georgia, USA
Started: 2019

I have never punched down. You can go through everything I have ever posted and find me something where I am punching down or coming from a mean-spirited place. It does not exist. I come from a good-hearted space with every single thing I put out. I am not a political guy. I do not touch on race wars or political movements. I just find the funny in things that are happening in real life that people see every day but do not consciously notice. A great comedic actor can bring something back to life that has been in the back of your brain for 15 years and make it suddenly hilarious. That is what I try to do. And brands feel safe with that because I never attack anyone. I just observe the world.

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