What is your number one piece of advice for non-technical founders starting a software business?

Wayne Cartmel
Replied byWayne Cartmel

Founder & CEO at MyNewTerm

Niche: Edu
Revenue: Approx. 540,000 USD/month
Location: Silsoe, Bedfordshire, United Kingdom
Started: 2015

I wish someone had told me that building the product is the easy part. The real challenge is distribution, sales, marketing, and the go-to-market motion. Nowadays, you can build a product cheaply with AI, but you must be disciplined and resilient enough to survive constant rejection.

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