What motivated you and your co-founder to launch Ajelix under a strict zero-budget pact?
Co-Founder & CEO at Ajelix
We deliberately agreed from day one not to invest outside capital or purchase paid advertising. Coming into software with no formal marketing background, we recognized that spending money on ads before mastering product-market alignment would simply mask product flaws. Learning every operational function organically forced us to understand our users deeply, prioritize authentic customer problem-solving, and build sustainable unit economics without artificial capital cushions.
This answer is part of a full interview with Agnese Jaunošāne, Co-Founder & CEO at Ajelix.
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