What strategic turnaround framework did you execute after acquiring the historic French luxury house Lancel?
Replied byMarco Palmieri
Founder, Chairman & CEO at Piquadro
Niche: Retail
Revenue: $16.5M/mo
Location: Silla di Gaggio Montano, Bologna, Italy
Started: 1987
Lancel was losing dozens of millions annually when we acquired it from Richemont in 2018. We immediately simplified internal hierarchies, revived iconic archive designs with modern leather materials, and modernized Parisian retail stores. By applying Italian manufacturing efficiencies while honoring distinct French cultural heritage, we restored operational profitability within three years without sacrificing the brand identity.
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