What was the original customer relationship problem Netflix was trying to solve?
Replied byTed Sarandos
Co-CEO at Netflix
Niche: Technology
Revenue: Approx. 3.75 Billion USD/month
Location: Los Gatos, California, United States
Started: 1997
We were solving a marketing and matching problem rather than a distribution problem. The internet allowed us to help customers find movies they would love out of thousands of choices. We wanted to efficiently connect niche films with the specific audiences who would appreciate them without massive advertising costs.
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