Why did the team work so hard to make hybrid technology emotional and sporty?
Replied byDr. Frank-Steffen Walliser
Chairman & CEO at Bentley Motors
Niche: Production
Revenue: Approx. 240 Million USD/month
Location: Crewe, England, United Kingdom
Started: 1919
Before our project, hybrid cars were viewed as boring, reliable commuter vehicles designed strictly for fuel efficiency. We wanted to prove that hybrid technology could deliver intense emotions and raw speed. Reaching that goal required optimizing every mechanical parameter to create a seamless connection between driver and machine.
0
From the Full Interview
This answer is part of a full interview with Dr. Frank-Steffen Walliser, Chairman & CEO at Bentley Motors.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Dr. Frank-Steffen Walliser's experience.
Cite This Answer
Use this answer in your research, article, or academic work
Related Answers
How did you break the Nurburgring lap record with the hybrid Porsche 918 Spyder?
By Dr. Frank-Steffen Walliser
Production
Approx. 240 Million USD/mo
Why is sound such a critical component of the emotional connection to a car?
By Dr. Frank-Steffen Walliser
Production
Approx. 240 Million USD/mo
Why did your father's career experience make you prioritize owning business equity?
By Ronnen Harary
Production
Approx. $166 Million/mo
Why do you prioritize hand-drawn pencil sketches over AI generation in early car design?
By Dr. Frank-Steffen Walliser
Production
Approx. 240 Million USD/mo
What role does clay modeling play in the age of digital design and supercomputers?
By Dr. Frank-Steffen Walliser
Production
Approx. 240 Million USD/mo
How does air resistance affect high-performance car design and stability?
By Dr. Frank-Steffen Walliser
Production
Approx. 240 Million USD/mo
What mechanical components define a car's top speed and lap times?
By Dr. Frank-Steffen Walliser
Production
Approx. 240 Million USD/mo