Why did the team work so hard to make hybrid technology emotional and sporty?
Replied byDr. Frank-Steffen Walliser
Chairman & CEO at Bentley Motors
Niche: Production
Revenue: Approx. 240 Million USD/month
Location: Crewe, England, United Kingdom
Started: 1919
Before our project, hybrid cars were viewed as boring, reliable commuter vehicles designed strictly for fuel efficiency. We wanted to prove that hybrid technology could deliver intense emotions and raw speed. Reaching that goal required optimizing every mechanical parameter to create a seamless connection between driver and machine.
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