Why is sound such a critical component of the emotional connection to a car?
Replied byDr. Frank-Steffen Walliser
Chairman & CEO at Bentley Motors
Niche: Production
Revenue: Approx. 240 Million USD/month
Location: Crewe, England, United Kingdom
Started: 1919
Human emotions are driven by all five senses, and hearing is directly wired to the brain as a primary warning system. A silent vehicle feels unnatural and lacks sensory feedback. We are developing a crafted sound profile created by an orchestra, rather than a computer-generated sound, to restore that emotional connection.
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