Why did you build Pearl Lemon around lead generation first?
Replied byDeepak Shukla
Founder & CEO, Pearl Lemon Group at Pearl Lemon Group
Niche: Agencies, Marketing, SEO
Revenue: $100K–$500K/month
Location: Italy
Started: 2016
Our DNA is in lead generation because that is what we were good at from day one. If you can reliably generate leads for yourself and for clients, it opens doors. That ability then let us move into other things like an accountancy practice, a legal practice, catering and so on. Lead generation was the engine that powered all the other experiments.
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