Why did you decide to create your own brands?
Replied byPaul Guyett
Managing Director at Leffler Leather
Niche: Retail
Revenue: $1M+/month
Location: Australia
Started: 1932
Creating brands like Sneaker Doctor and Shoe Doctor gave us control over quality and direction. We saw a shift in consumer behavior and acted on it. Owning the brand allows us to innovate and respond quickly to market changes.
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