Why did you decide to offer MyNewTerm for free during the initial rollout?
Replied byWayne Cartmel
Founder & CEO at MyNewTerm
Niche: Edu
Revenue: Approx. 540,000 USD/month
Location: Silsoe, Bedfordshire, United Kingdom
Started: 2015
No school would pay for a new, unproven system that had no candidates using it. Since it is a two-sided marketplace, we needed job openings to attract candidates and candidates to attract schools. Giving the software away for free was the only way to start the marketplace flywheel.
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