Why has India been described as a long journey for Netflix, and how are you adapting?

Ted Sarandos
Replied byTed Sarandos

Co-CEO at Netflix

Niche: Technology
Revenue: Approx. 3.75 Billion USD/month
Location: Los Gatos, California, United States
Started: 1997

India is a massive, diverse market that is historically underscreened in terms of theaters. We realize you cannot run our operations from California. We established a local office of hundreds of people in Mumbai who understand local sensibilities, enabling us to commission authentic series and win national awards.

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