Why has India been described as a long journey for Netflix, and how are you adapting?
Replied byTed Sarandos
Co-CEO at Netflix
Niche: Technology
Revenue: $3.75B/mo
Location: Los Gatos, California, USA
Started: 1997
India is a massive, diverse market that is historically underscreened in terms of theaters. We realize you cannot run our operations from California. We established a local office of hundreds of people in Mumbai who understand local sensibilities, enabling us to commission authentic series and win national awards.
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