Why is hand-stitching leather and hand-polishing paint still necessary at Bentley?
Replied byDr. Frank-Steffen Walliser
Chairman & CEO at Bentley Motors
Niche: Production
Revenue: Approx. 240 Million USD/month
Location: Crewe, England, United Kingdom
Started: 1919
Robots cannot handle soft, flexible materials like leather, making hand-stitching necessary. Similarly, the final paint polishing requires highly skilled human hands to detect surface variations. Our customers value this craftsmanship because it gives their specific vehicle a personal, handcrafted connection that off-the-shelf products lack.
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