Why is social connectivity key to retaining retail users in the crypto market?
Replied bySe Yong Park
Co-Founder at Fomo
Niche: Cryptocurrency
Revenue: Approx. 8 Million USD/month
Location: New York, New York, United States
Started: 2025
When retail users buy a token based on a viral video, they often lose their money because they trade in isolation. They do not know what the top traders are doing or how the narratives are shifting. Social features allow them to read investment theses, follow leaderboards, and communicate directly to navigate the market.
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