Why was the massive success of Squid Game impossible to predict using historical viewer data?
Replied byTed Sarandos
Co-CEO at Netflix
Niche: Technology
Revenue: Approx. 3.75 Billion USD/month
Location: Los Gatos, California, United States
Started: 1997
Squid Game was rejected by traditional studios for twelve years. It was twice as expensive as a typical Korean series. Data would have suggested it was too risky and niche for a global audience. But the team believed in it, and our algorithm helped it spread globally in days.
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