You often say there are no mistakes at WD-40, only learning moments. How did that work in practice?
Replied byGarry Ridge
Chairman Emeritus, Former CEO & Founder of The Learning Moment at WD-40 Company
Niche: Retail, Production
Revenue: $1M+/month
Location: USA
Started: 2015 or
We changed language to reduce fear: no mistakes, only learning moments. A learning moment is any outcome shared openly so all benefit. I asked people to email theirs three came first month, then six, then 24, then hundreds. Celebrating them taught the tribe sharing failure would help, not punish.
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