How are you thinking about the future of interfaces and the reordering of the internet itself?
Founder & CEO at Instinct
In the short term you can see it clearly in specific verticals. Reservations, travel, subscriptions. In all of these, we are already processing over a billion dollars of annual transaction volume, half of which is travel. Longer term I think the internet is going to be rewritten. Most people on the planet will interact with software in a completely different way. If most digital behavior moves to this kind of interface, which is effectively no interface, the entire attention-based economy faces an existential reckoning. Businesses whose revenue is tied to user attention spent painfully on their apps are going to be challenged. Businesses whose revenue is tied to the actual delivery of an underlying product or service will likely see more transaction volume because the friction to access them goes to near zero. Proactive behavior removes the entire overhead of the user even having to think about whether they need something.
This answer is part of a full interview with Noah Shinn, Founder & CEO at Instinct.
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