How did the Drake co-sign change your trajectory?

Drew Desbordes
Replied byDrew Desbordes

Founder & CEO at 4Lifers Entertainment

Niche: Creators
Revenue: Not Publicly Disclosed/month
Location: Atlanta, Georgia, USA
Started: 2019

Everything shifted. It was not even about the money from that specific video. It was how brands started to see me after. Before that I was another internet personality getting sent free merch. After Laugh Now Cry Later, I was a star. Transactional conversations began. T-Mobile, Nike conversations, real money. And I was alongside Drake, Lil Durk, Marshawn Lynch, Kevin Durant, Odell Beckham. That changed the perception of me completely. I can never repay him for taking that chance on me when what I was doing was still minimal compared to what I do now. But I would never look back and say I was lucky. I had put years of work in that nobody saw. He noticed because I had not stopped.

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