How do you define a good brand, and what role do associations play in it?
Replied byCaleb Ralston
Founder & CEO at Ralston
Niche: Marketing
Revenue: $10K–$50K/mo
Location: Bellingham, Washington, USA
Started: 2024
A good brand is when your target audience automatically associates your name with the specific thing you want to be known for. Branding is the intentional pairing of relevant things done consistently. By pairing yourself with specific topics, people, and values, you shape how the market views you.
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